Distribution Pattern Analysis and Marketing Margins Rabbitfish Fish in Pangkajene District and Islands

  • Murtini Murtini Institut Teknologi dan Bisnis Maritim Balik Diwa
  • Muhammad Akmal Ibrahim Institut Teknologi dan Bisnis Maritim Balik Diwa
  • Harianti Harianti Universitas Hasanuddin
  • Wayan Kantun Dananjaya Institut Teknologi dan Bisnis Maritim
Keywords: Distribution, Margin, Marketing, Rabbitfish

Abstract

The price of Rabbitfish fish at the consumer level for each region is quite different. This study aims to analyze distribution patterns and marketing margins of Rabbitfish fish. This research is classified as a qualitative type with a survey method by distributing questionnaires. Respondents consisted of 20 fishermen, 20 collectors, 15 retailers and 5 consumers and 5 restaurants. The results of this study indicate that there are four distribution patterns, namely (1) direct fishermen to final consumers, (2) fishermen to collectors to final consumers, (3) fishermen to collectors, to retailers to final consumers and (4) fishermen to collectors, to wholesalers, to retailers, to final consumers. The marketing margin on the first marketing channel is IDR 5,000/kg, the second is IDR 5,000/kg, the third is IDR 15,000/kg and the fourth is IDR. 20,000/kg. The longer the marketing channel, the higher the margin earned.

Author Biographies

Murtini Murtini, Institut Teknologi dan Bisnis Maritim Balik Diwa

Program Studi Sumber Daya Akuatik, Institut Teknologi dan Bisnis Maritim Balik Diwa, Makassar, Indonesia

Muhammad Akmal Ibrahim, Institut Teknologi dan Bisnis Maritim Balik Diwa

Program Studi Pengilahan Hasil Perikanan, Institut Teknologi dan Bisnis Maritim Balik Diwa, Makassar, Indonesia

Harianti Harianti, Universitas Hasanuddin

Program Studi Adminsitrasi Publik, Universitas Hasanuddin, Makassar, Indonesia.

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Published
2023-10-31
How to Cite
Murtini, M., Ibrahim, M., Harianti, H., & Dananjaya, W. (2023). Distribution Pattern Analysis and Marketing Margins Rabbitfish Fish in Pangkajene District and Islands. Agrikan Jurnal Agribisnis Perikanan, 16(2), 440-444. https://doi.org/10.52046/agrikan.v16i2.1847