Strategies of Marketing System Arrangement and Fresh Fish Distribution of TTC at Bacan’s Coastal Fishing Port

  • Rommy M. Abdullah Universitas Khairun
  • Kusdi Hi. Iksan Universitas Khairun
  • Irham Irham Universitas Khairun
  • Martini Djamhur Universitas Khairun
Keywords: Bacan’s fishing port, strategies, marketing, fish distribution

Abstract

This research aimed at describing Bacan’s Coastal Fishing Port Profile, discovering marketing activities and fish distribution, and determining alternative structuring strategies of marketing system arrangement and fish distribution at Bacan’s Coastal Fishing Port. By descriptive analysis, market and fish distribution analysis, and SWOT analysis, the results showed that Bacan’s Coastal Fishing Port had 2 criteria for marketing establishment and 4 marketing channels; the marketing channels for fresh TCT fish from fishermen is done through wholesaler which is categorized as monopsony market structure and selling cooperation is binding; the highest marginal profit is not for fishermen, and the biggest percentage of Fisherman's share is marketing channel through UPI. The strategies needed to improve or to rearrange the marketing system and fish distribution are strengthening capital marketing access for fishermen through cooperative institution; activating PPDI by auction system; revitalizing SLIN program; consolidation stock data, demand and price by involving stakeholders; restructuring marketing channel and fish distribution design from producers to consumers; consolidation and communicating with the local Fish Processing Unit; providing convenience in accessing markets and promotion marine and fishery products on domestic and overseas markets; development information system of DPI and weather in Maluku Sea; development of fishermen's human resources for handling catches on board; and development the processing industry of fishery product.

Author Biographies

Kusdi Hi. Iksan, Universitas Khairun

Fakultas Perikanan dan Ilmu Kelautan, Program Studi MSP, Universitas Khairun, Ternate Indonesia

Irham Irham, Universitas Khairun

Fakultas Perikanan dan Ilmu Kelautan, Program Studi MSP, Universitas Khairun, Ternate Indonesia

Martini Djamhur, Universitas Khairun

Fakultas Perikanan dan Ilmu Kelautan, Program Studi PSP, Universitas Khairun, Ternate, Indonesia

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Published
2021-12-26
How to Cite
Abdullah, R., Hi. Iksan, K., Irham, I., & Djamhur, M. (2021). Strategies of Marketing System Arrangement and Fresh Fish Distribution of TTC at Bacan’s Coastal Fishing Port. JURNAL AGRIKAN (Agribisnis Perikanan), 14(2), 692-703. https://doi.org/10.52046/agrikan.v14i2.926